DELTA AIR LINES
A campaign that shows businesses why it's smart to fly with a premium airline.
RESULTS
+ 39% increase in digital click-through rate
+ 12% increase in email open rate
+ 3 more years as Best Airline for Business Travel
ROLE
Senior Copywriter
Delta won “Best Airline for Business Travel" seven years in a row, but lower-priced competitors were coming for the crown. How could we convince businesses that the best airline is also the best value? First, we reminded everyone Delta is number one. Then we showed how partnering with a successful airline saves businesses time, money and hassle, which ultimately sets them up for success, too.
Anthem.
Pillar 1: Traveler experience.
This video explains how Delta keeps travelers comfortable and productive (so they don't burn out and quit).
Pillar 2: Global access.
"We are relentless in our pursuit of efficiency and punctuality."
– Ed Bastian – Delta CEO
Pillar 3: Reliability.
Magazine coverwrap.
Cover.
Inside cover.
Businesses hate unexpected expenses, like hotels. This video explains how Delta's reliability keeps them on budget.
Delta's time-saving tools and metrics give businesses another competitive edge.
Success!
For the 8th straight year, Delta was voted "Best Airline for Business Travel."
– Business Travel News – Annual Airline Survey
In this interactive thank you ad, travel professionals see an 8 for the 8th win. Visual cues nudge them to rotate the page. That's when the 8 becomes an infinity symbol (∞) for the continuous feedback they give, which helps Delta serve them better and keep winning their vote.
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