KLEENEX
A global brand campaign that embraces life's real, raw moments.
PRESS
Little Black Book, Reel 360,
Adweek, BestAdsOnTV
ROLE
Senior Copywriter
People go to weddings and funerals armed with Kleenex. Most other times, they just use whatever’s around. Sure, napkins and toilet paper are better than nothing. But when there’s a sensitive situation on your face, you want the right tool for the job. We positioned Kleenex as the way to handle everyday messy moments with confidence.
Static OOH.
Big Board.
Big Bubble.
Big Apple.
3D OOH. We hit Times Square with a larger-than-life mess.
For whatever life throws at you, Grab Kleenex. (Anthem)
Grab Kleenex for...
Allergy.
Cold & flu.
Back to school.
Everyday mess.
Everyday mess.
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