PFIZER x
SUNNY ANDERSON
A campaign to support people who have a chronic gastro condition.
RESULTS
+75% video completion rate
+128% Instagram profile visits
+237% above traffic goal for event
Reach: 23M
PRESS
People Magazine, EatingWell, BET, sheknows
ROLE
Senior Copywriter
What's more impressive than being a Food Network star? Try being one while having a disease that's aggravated by food. TV chef Sunny Anderson lives fully, and she partnered with Pfizer to help others with the condition do the same. The collaboration focused on Pfizer's new resources, and it included recipes from Sunny, plus an event.
Sunny announced the partnership in this video.
We gave an overview of the partnership on social.
Here, Sunny talked up her new recipes.
"This is rockstar copywriting."
– Sunny Anderson
Sunny announced the event.
Event highlights.
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